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To put it simply: As Brand Campaign Manager, you light the way ahead, enabling us to grow into a strong, powerful brand that sticks on in consumers’ minds, for all the right reasons. You make sure we’re talking to the right audiences, and delivering the most compelling narrative across every touchpoint and occasion. Any initiative, activity, etc. that helps you do this, is yours to manage and drive—with us providing full support, of course. With you leading the way, our brand sets a new benchmark in communication and branding.