Make no compromise.
we don’t.

We’ve made sure you can enjoy makeup that checks all the boxes:
Safety. High performance. Good Karma.

YES, YOU CAN HAVE IT ALL.

What we stand for, what we fight for:

House of Makeup was born in answer to a challenge: Why should anyone have to choose safety over performance, or vice versa? We firmly believe that beauty should offer both, and more—so we made sure it does.

Finally, here’s makeup with no toxic stuff,
no compromises; just great looks.

Safety

should be the norm:

Makeup should always be built around your wellbeing—there’s no other way. We’re working toward a world where ‘clean’ is the rule, not the exception.

We care

down to the last mile:

We are, first and foremost, in the business of improving the lives of our customers (without harming the planet)— makeup is just one of the means to do so.

The truth

or nothing:

We speak the truth, because you deserve nothing less. We’re upfront about what goes into our products, their expiry date, and anything else that impacts you.

Performance

is central, not optional:

Here’s clean makeup that has performance in the bag too. Treat yourself to rich colors, glorious texture, epic payoffs, and smudge-free, lasting makeup.

Our products: Harm-free
You:  Care-free

Makeup should empower you in every way, not work against you. This is why House of Makeup exists: To offer superior makeup products with zero toxic chemicals, which means they’re safe for you now, and in the long run. We’ve made your wellbeing our top priority, so go ahead and shop care-free.

Our story

NO to 1300+ toxic chemicals

We follow the strict regulations laid down by the European Cosmetics Directive (76/768/EEC), which bans 1,328 harmful chemicals. All our products are conceptualized in India, and formulated in Europe.

Here’s what goes into our ingredients, and what will ALWAYS stay out.

Good to go

Avocado Oil, Shea Butter, Rosehip Oil, Sunflower Seed Wax, Orange Peel Wax, Almond Oil, Coconut Butter, Olive Oil, Jojoba Oil & Extracts, Certified Preservatives

HARD NO

Sulphates, Parabens, Mineral Oil, Lead, Coal, Tar, Phthalates, Toluene, Triphenyl Phosphate, Formaldehyde & Formaldehyde Releasing agents, Animal-Derived Ingredients

Test, test, retest

We rigorously test every product, often over years, to make sure you get only the best. Our formulations are based on intensive research, and we constantly innovate to put out better products that work in your best interests. All testing is carried out at certified, reputed third-party labs, ensuring fair and objective results.

No cruelty.
More humanity.

Like you, we go beyond skin-deep beauty and focus on things that really matter. Every House of Makeup product is free from animal cruelty—they are never tested on animals, and contain no animal-derived ingredients. We are also 100% vegan.

We are extremely sensitive to the impact we have on the world around us, and try to make sure our actions always have a positive benefit for all stakeholders concerned, our planet included.

100% recyclable. Zero guilt.

Love makeup, but hate turning earth into a giant waste bin? We’ve got your back. Send us all your empty product containers— we accept other brands too, not just House of Makeup stuff — and we’ll get them recycled responsibly, at a verified recycling center, that follows all necessary sustainability measures. And hey, our product containers are 100% recyclable, which means they’re good for you, and the planet.

Give old makeup products new life. Here’s how

1

Ship the discarded/empty product containers to our warehouse address

2

We will get them recycled at a verified recycling center, and send you updates via email

3

And hooray, it’s done! Give yourself a pat on the back—we definitely will!

From myth to truth—
let’s get real!

Long-lasting makeup.
Head-turning performance.

Let’s Shop