Makeup that meets
high expectations

No more compromises,
because you can have it all:
Safety. High Performance. Good Karma.

Clean, through and through

Our makeup is safe for you now, and in the long run. We say no to 1300+ toxic ingredients, not just parabens.

High performance, no excuses

Our products deliver superior performance and epic payoff that meets high expectations—yours and ours.

Nothing evil

Animal cruelty is a big NO for us—our products are never tested on animals, and are 100% vegan.

Head-turners

Selling like hot c̶a̶k̶e̶s̶ shades—make them yours before somebody else does.

Explore All Products

Oh My Black Kajal

Rs. 199

GOOD ON YOU HYDRA MATTE LIPSTICK - WYLD ROSE

Rs. 599

Nail Lacquer - ACAI BUTTER

Rs. 249

Nail Lacquer - KASHMIRI CHAI

Rs. 249

Good On You Hydra Matte Lipstick - Brew Berry

Rs. 599

ROCK THE LOOK

Check out our specially curated line-up.

Power move

Slay. Play. Crush the day with these looks. Confidence, check.

Good On You Hydra Matte Lipstick - 100% Orange!

Rs. 599

Good On You Hydra Matte Lipstick - Peach Perfect

Rs. 599

Oh My Black Kajal

Rs. 199

Online, on point

Bring on the zoom meetings, bring out your best self. Success—a call away.

GOOD ON YOU HYDRA MATTE LIPSTICK - ESPRESS(O) YOURSELF

Rs. 599

Oh My Black Kajal

Rs. 199

“this kohl is just black magic! it’s seriously so dark and doesnt need a touch-up all day!”

akansha waliaoh my black kohl

“One lipstick for every mood. It’s so pretty, minimal, lasts almost an entire day. Great consistency—feels light on the lips. Totally worth it.”

Shubhangi AgrawalPout Potion

“Give this nail polish 10/10. It dries quickly, has a gel finish, is much better than most other brands—I will buy more shades, this is great!”

Pallavi Shukla Jaitley,Saucy Blackcurrant

Beauty Buzz

If it’s trending, if it’s worth discussing, you’ll find it here.

Good On You, 8 Times Over! Introducing, 8 New Shades of Your Favourite Matte Lipstick

How many of us dream of a long lasting matte lipstick that sits on our lips for long without any discomfort and leaves a beautiful tint behind? Oh,...

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This Is How It-Girls Are Wearing Kajal

Kajal is an eye makeup staple. In India especially, the feeling of not wearing kajal is considered a cardinal makeup sin. We have all got the “ goi...

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Nail Care 101: Tips and Tricks for Healthy and Nourished Nails

Our hands and feet do a lot of work. In fact, they do all the work. From physical labour to creating kickass ideas on your laptop, to taking you fr...

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Makeup that meets high expectations

Head-turners

Power move

Online, on point

“this kohl is just black magic! it’s seriously so dark and doesnt need a touch-up all day!”

“One lipstick for every mood. It’s so pretty, minimal, lasts almost an entire day. Great consistency—feels light on the lips. Totally worth it.”

“Give this nail polish 10/10. It dries quickly, has a gel finish, is much better than most other brands—I will buy more shades, this is great!”

join the house party!

Makeup that meets
high expectations