Makeup that meets
high expectations

No more compromises,
because you can have it all:
Safety. High Performance. Good Karma.

Clean, through and through

Our makeup is safe for you now, and in the long run. We say no to 1300+ toxic ingredients, not just parabens.

High performance, no excuses

Our products deliver superior performance and epic payoff that meets high expectations—yours and ours.

Nothing evil

Animal cruelty is a big NO for us—our products are never tested on animals, and are 100% vegan.

Head-turners

Selling like hot c̶a̶k̶e̶s̶ shades—make them yours before somebody else does.

Explore All Products

Oh My Black Kajal

Rs. 199

POUT POTION LIQUID MATTE LIPSTICK - BROWN WITH IT

Rs. 850

Nail Lacquer - KASHMIRI CHAI

Rs. 249

Good On You Hydra Matte Lipstick - Brew Berry

Rs. 599

ROCK THE LOOK

Check out our specially curated line-up.

Boho Bombshell

A splash of nail lacquer, a flick of the hand, and you’re party-ready, effortlessly.

Nail Lacquer - KASHMIRI CHAI

Rs. 249

Here To Stay Longwear Kajal - Noir

Rs. 499

Good On You Hydra Matte Lipstick - Let's Caffein-ate

Rs. 599

Smokin’ Hot Sparkler

Slay it with your eyes: This smoky hot look paired with a nude lipstick is all it takes to turn heads.

Here To Stay Longwear Kajal - Noir

Rs. 499

POUT POTION LIQUID MATTE LIPSTICK - BROWN WITH IT

Rs. 850

Nail Lacquer - NITRO COFFEE

Rs. 249

Funky Firecracker

Turn up the heat with a pop of bright red lipstick—it’s all you need to glam up any outfit.

POUT POTION LIQUID MATTE LIPSTICK - SORRY NOT SORRY

Rs. 850

“this kohl is just black magic! it’s seriously so dark and doesnt need a touch-up all day!”

akansha waliaoh my black kohl

“One lipstick for every mood. It’s so pretty, minimal, lasts almost an entire day. Great consistency—feels light on the lips. Totally worth it.”

Shubhangi AgrawalPout Potion

“Give this nail polish 10/10. It dries quickly, has a gel finish, is much better than most other brands—I will buy more shades, this is great!”

Pallavi Shukla Jaitley,Saucy Blackcurrant

Beauty Buzz

If it’s trending, if it’s worth discussing, you’ll find it here.

Good On You, 8 Times Over! Introducing, 8 New Shades of Your Favourite Matte Lipstick

How many of us dream of a long lasting matte lipstick that sits on our lips for long without any discomfort and leaves a beautiful tint behind? Oh,...

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This Is How It-Girls Are Wearing Kajal

Kajal is an eye makeup staple. In India especially, the feeling of not wearing kajal is considered a cardinal makeup sin. We have all got the “ goi...

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Nail Care 101: Tips and Tricks for Healthy and Nourished Nails

Our hands and feet do a lot of work. In fact, they do all the work. From physical labour to creating kickass ideas on your laptop, to taking you fr...

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Makeup that meets high expectations

Head-turners

Boho Bombshell

Smokin’ Hot Sparkler

Funky Firecracker

“this kohl is just black magic! it’s seriously so dark and doesnt need a touch-up all day!”

“One lipstick for every mood. It’s so pretty, minimal, lasts almost an entire day. Great consistency—feels light on the lips. Totally worth it.”

“Give this nail polish 10/10. It dries quickly, has a gel finish, is much better than most other brands—I will buy more shades, this is great!”

join the house party!

Makeup that meets
high expectations