PREMIUM MAKEUP. MADE FOR INDIAN SKIN.
At House Of Makeup, we’re making premium beauty accessible to all.
We believe makeup should deliver exceptional performance, be absolutely harm-free, and be affordable. All three together. No excuses, no compromises.
Let’s be honest here: Contrary to what some people may say, applying lipstick every day, even lipstick with questionable ingredients, isn’t going to immediately lead to cancer or high toxicity levels. In fact, depending on where we live in India, the air we breathe every day has more pollutants. BUT, given a choice, anyone would want to choose makeup with clean, safe ingredients to minimize health hazards, right?
And that’s why we’re here: to make sure that THAT CHOICE is available to Indian customers, without having to pay an arm, a leg and a kidney for it.
We want to offer clean, premium makeup that doesn’t cut corners on performance or safety, but just cuts down on price.
And how do we define ‘clean’? In our books, that means only one thing: NO toxic ingredients. ‘Clean’ doesn’t just stand for ‘organic’ or ‘natural’—because not all chemicals are bad, just like not all natural products are safe.
We bring together the best and safest of both worlds, so that you don’t have to think twice before using our products.
Founder’s Note
One of my fondest childhood memories is watching my mother apply makeup and getting glammed up every evening before my father came home from work. That’s when my love story with makeup began, and to this day, my mother and I bond over our shared passion for beauty products.
My affinity for makeup led me to the cosmetic industry, where I helped build other beauty brands, including Nykaa and Sugar Cosmetics. But while I continued wearing makeup regularly, I was slowly becoming aware that most products included toxic ingredients—substances that were harmful to health and should not be used by anyone, including my mother, every single day.
I had always wanted to create makeup from scratch, and since my core expertise was (and is) product formulation, this seemed to be the perfect time to launch a 100% clean, vegan, cruelty-free brand that was accessible to all. This was how House Of Makeup was born.
Since the beginning, my first customer has been my mother—everything we make is always tested by her. Our makeup follows rigorous quality standards and incorporates the best of ingredients, including active skincare components, so that it can safely be used, every day, by you and your loved ones.
I’m thrilled to be part of your makeup journey, and I’m beyond grateful for your continued love and support—keep smiling and stay fabulous.
XoXo,
Harlin Sachdeva,
Founder & CEO
House Of Makeup
