Concealer

Do dark circles and uneven skin tones keep showing up even after you apply your foundation? We’ve all been there! The House Of Makeup’s Zoom In Concealer is the best concealer for dark circles in India. Let’s understand the basics of concealers first. 

What are Concealers?

Concealers, as the name suggests, help conceal dark circles and pigmentation. To do so effectively, a concealer's formula and texture are generally pigmented and creamy. The best concealer provides higher pigmentation coverage than a typical foundation and blurs out targeted areas to give an even finish.

The House Of Makeup Zoom In concealer is a non-comedogenic concealer that works to conceal your dark circles, provides medium to full coverage for blemishes, and delivers a crease-free, smooth finish. 

Types of Concealers

Concealers come in various types and formulations, such as liquid concealer, concealer palette or concealer stick. These products are designed to suit different purposes and offer medium to full coverage. 

Zoom In is an under-eye concealer with a liquid formulation that comes in 10 versatile shades, crafted to suit diverse Indian skin tones and undertones. Zoom In is a hydrating concealer specially formulated with non-comedogenic ingredients. At House Of Makeup, we formulate skincare-infused makeup products with non-comedogenic ingredients that do not clog pores or cause breakouts.

How Does the House Of Makeup Zoom In Concealer Ensure a Flawless and Crease-free Base?

If you’re looking for a formula that’s super easy to work with, even for beginners, the House Of Makeup Zoom In Crease-Free comes to your rescue. Whether you’re a beginner or a pro, this product melts into the skin due to its liquid consistency, ensuring a flawless finish.  

Zoom In crease-free concealer is a liquid concealer with a creamy, hydrating texture, designed as a skincare-infused makeup product. Our concealer’s long-wear formula ensures that your base stays put for up to 12 hours, without creasing or flaking.

The House Of Makeup Difference: Why Choose Zoom In Crease-Free Creamy Concealer?

  • Hydrating concealer made for the delicate under-eye area; doesn’t cake or settle into fine lines 

  • Made specially for different Indian undertones, not just skin tones

  • Suitable for sensitive and acne-prone skin

  • Independently vetted by dermatologists

  • Formulated in accordance with the strict EU Cosmetic Directive standards that bans over 1300+ toxic ingredients

  • 100% vegan, cruelty-free

  • Paraben-free, sulphate-free and mineral oil-free

The House Of Makeup Zoom In Concealer is a must-have, especially if you want to make your under-eye area appear smooth and radiant under lights and on camera. 

Our Hero Ingredients that Make Zoom In a Bestseller: 

  • Jojoba Seed Extract: An ingredient that helps in moisturizing without clogging pores

  • Gotu Kola: Keeps your skin firm and supple, boosts collagen and circulation

  • Plant Squalane: Fights free radicals and boosts collagen production                                                                                 

Choosing the Right Concealer Shade

While choosing a concealer, apart from your skin tone, the most important thing to understand first is your undertone; otherwise, you risk getting the wrong shade.
Here’s a quick guide on how to choose the correct shade of concealer:

Step 1: Understand your undertone

Undertone is the natural colour beneath the skin’s surface that remains consistent regardless of surface tan, and hence differs from the surface colour of your skin. 

  • Cool Undertone: Shades of pink or blue

  • Warm Undertone: Shades of yellow or golden

  • Neutral Undertone: Shades that are a balanced mix of warm and cool hues 

Undertones matter when selecting the shade of your concealer. If you choose a different undertone shade, your under-eye area will look ashy, grey, or orange. The best concealer shade can be picked by analyzing your skin’s undertone to effectively neutralize and enhance your natural features. 

Step 2: Define ‘Why’ you’re buying a concealer

  • For spot correction: Match the concealer shade to your skin tone for a smooth and even skin tone appeal

  • For concealing under-eye dark circles: Choose a shade that matches your skin tone or is one shade lighter for brighter under-eyes

  • For contouring: Pick one-to-two tones deeper than your actual skin tone 

  • For highlighting: Go for one-to-two shades lighter than your base shade

How to Apply the House Of Makeup’s Zoom In Concealer? 

Here’s how to apply the Zoom In Crease Free Creamy Concealer for a smooth finish:

  1. Apply a moisturizer

  2. Use the wand applicator and dab a small amount of House Of Makeup Zoom In Crease Free Creamy Concealer directly onto the under-eye area and other areas you wish to cover. 

  3. Blend lightly using fingertips or a concealer brush in a tapping-and-pressing motion. Pressing the product into your skin helps it set better without creasing.

  4. Let the concealer set in, then gently use a Q-tip to remove any excess product.

  5. Set the concealer with some loose powder for a crease-free, smooth finish.