What do you look for when you buy makeup online, or any other mode? Depending upon the product that you are eying, you look for the pigmentation, lasting power, and how much it would cost you. But, the question remains; is that enough? Are these parameters enough for you to decide what to put on your skin? Do you know? Almost 60% of what you put on your skin gets absorbed...

Kajal is an eye makeup staple. In India especially, the feeling of not wearing kajal is considered a cardinal makeup sin. We have all got the “ going through a break-up?” question if caught not wearing a kajal to work. So, what makes kohl rimmed eyes so appealing and totally bad-ass at the same time?  We feel it is the sheer versatility of kajal that makes it a total must-have. Not only is it easy to use,...

‘Clean Beauty for the win!’ ‘Clean Beauty is Green Beauty’ ‘Clean Beauty saves the earth’ The world of makeup has been inundated with such positive affirmations and vibes around clean beauty. But with its successful foray into the beauty-verse, along came the trust issues. ‘How long will it last?’ ‘Can makeup even be vegan?’ ‘Clean Beauty is nothing but a myth!’ And so on. The list of myths and stories surrounding this global phenomenon...